In the belief that the revival of positive cultural values, traditions and institutions can bring about change, NDF aims to empower people to reclaim their cultural identity, and spur development forward.
Using the Kiganda value of Obuntubulamu (known as “Ubuntu” in several Ugandan and African regions), and harnessing the power of cultural voice and cultural leadership, NDF’s goal is to use Obuntubulamu to bring about social transformation.
Obuntubulamu/Ubuntu is defined by Mikael Karlström in "Imagining Democracy: Political Culture and Democratisation in Buganda" (Africa: Journal of the International African Institute, Vol. 66, No. 4, p.485-505) as an “…ethical and civic ideal…, which combines the sense of good governance and collective advancement…with an emphasis on morality and ‘good manners’ at the level of individual conduct.”
The cultural value of Obuntubulamu/Ubuntu is not only native to the Kiganda culture, in which NDF’s intervention approach is rooted. The concept of Obuntubulamu/Ubuntu is actually universal - its name may differ but the concept remains the same.
With a focus on the following 13 Values encompassed under the Obuntubulamu umbrella, NDF intends to build a critical mass of people espousing these positive values.
In so doing, it becomes clear that the social transformation that NDF envisions is not limited to just Buganda or Uganda.